Wall Street Breakfast Consumers ramp up holiday spending
7 snips
Nov 26, 2025 Consumers are diving into holiday shopping, with online spending hitting an impressive $79.7 billion, reflecting a growth of 7.5% from last year. The excitement continues as holiday discounts are anticipated across various categories like electronics and apparel. Meanwhile, a notable surge in AI traffic enhances purchase likelihood, with predictions of 220 million subscribers for ChatGPT by 2030. Plus, the revival of 'Rush Hour 4' has caught attention following some intriguing political pressure.
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Holiday Shopping Is Shifting To Bigger Buys
- Adobe reports consumers spent nearly $80 billion online early in the season and are buying upmarket during deals.
- AI-driven traffic rose 830% and users coming from AI were 30x more likely to purchase, reshaping holiday shopping behavior.
Deep Discounts Peak On Cyber Monday And Black Friday
- Cyber Monday and Black Friday will feature the steepest markdowns in electronics, apparel, computers, and TVs according to Adobe.
- Shoppers are timing purchases for deep discounts, with electronics expected to hit as much as 29% off on Cyber Monday.
AI Is Directing Category Choices And Conversions
- AI tools have been used most for toys, video games, appliances, personal care, and electronics during the first 23 days.
- Nearly half of shoppers have used or plan to use AI specifically for holiday shopping, amplifying conversion rates.