Senators advance bipartisan effort to regulate deepfakes
Aug 15, 2024
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GOP Senator Marsha Blackburn from Tennessee joins to discuss the No Fakes Act, a groundbreaking bipartisan effort to regulate deepfakes. She explains how this legislation aims to protect entertainers' rights, including their names and likenesses, amidst rising concerns from tech controversies. The conversation dives into balancing protection for creators with freedom of expression in digital media. Blackburn highlights the importance of establishing clear federal guidelines amidst the evolving landscape of artificial intelligence and media representation.
The No Fakes Act, introduced by bipartisan senators, aims to protect individuals' rights regarding their names, images, and likenesses from deepfake exploitation.
Concerns from the tech industry regarding potential impacts on free expression highlight the complex balance between regulation and creativity in the digital age.
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No Fakes Act: Protecting Rights in the Digital Age
The introduction of the No Fakes Act aims to establish national protections for individuals' names, images, and likenesses, extending this right beyond just celebrities. This legislation responds to the rising concerns regarding deepfakes and the exploitation of individuals through advanced AI technologies. While bipartisan support exists, there are apprehensions from the tech industry regarding potential implications for free expression online. The bill emphasizes the importance of safeguarding everyone's identity in a world increasingly dominated by digital representations, ensuring that all citizens have control over how their likeness and voice are used.
Last month, senators from both sides of the aisle formally introduced what could become the first U.S. federal law regulating deepfakes. It’s called the No Fakes Act — short for the Nurture Originals, Foster Art, and Keep Entertainment Safe Act. It comes on the heels of controversies like the one involving the OpenAI voice assistant, which may or may not have sounded a little too much like actress Scarlett Johansson. GOP Sen. Marsha Blackburn of Tennessee helped draft the bill, saying: “The No Fakes Act is vital for these entertainers. It protects their name, image, likeness, their vocal recordings.” The legislation has been applauded by many in creative industries, said Moiya McTier, senior adviser at the Human Artistry Campaign, a group advocating for stronger guardrails on artificial intelligence.
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