Unofficial Partner Podcast UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?
Nike, Drake and Beats have just released cricket themed campaigns.
WTF? Is cricket cool?
Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.
The following ads are referenced in the podcast.
Beats by Dre 2025
Nike Nocta and Drake
https://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antigua
KitKat
https://www.youtube.com/watch?v=l83ANUS3I8E
Pepsi - Change The Game - 2011
https://www.youtube.com/watch?v=h4tpN_egJnM
https://www.youtube.com/watch?v=rRbKZ7rkk7A
https://www.youtube.com/watch?v=xEnzSbQnFBg
Nike India, Bleed Blue - 2011
https://www.youtube.com/watch?v=-eDoDQo_T1c
Nike Yards - 2011
https://www.youtube.com/watch?v=pD59CpKMQY0
Make Every Yard Count - 2014
https://www.youtube.com/watch?v=JtxLmInvFcw
Hilton - No Boundaries 2023
https://www.youtube.com/watch?v=Wif0tbWelrE
https://www.youtube.com/watch?v=Pv3OPxbTARU
Booking.com It starts with a booking 2022
https://www.youtube.com/watch?v=1ozoQaqKkJ4
Cadbury’s Dairy Milk - Good Luck Girls 2023
https://www.youtube.com/watch?v=z_OtC06ndUE&t=40s
Here’s the original from the nineties
https://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyU
Emirates - Bollywood Cricket Welcome On-board Demo 2016
https://www.youtube.com/watch?v=4JfuwuDqjag
Adidas - Made for Cricket - 2016
https://www.youtube.com/watch?v=J1TXNXe15fA
Yorkshire Tea - Everything Stops for Tea -2013
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