Course Creators HQ...All About Online Courses E236: Course Mkt Challenge #3 - You Didn’t Fail. Here’s What Happened with Your Launch
Jun 10, 2025
Feeling bummed after a lackluster launch? You’re not alone! The host shares ten powerful questions to analyze what went wrong and pivot for future success. Discover how to turn setbacks into opportunities for growth and engagement. Resilience is key, and there's plenty of strategic insight to help you bounce back stronger. Plus, valuable tips on planning upcoming launches to ensure you’re ready for a comeback!
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Launches Are Learning Trials
- Many launches fail initially but are not wasted; they provide valuable insights for improvement.
- Launching is a trial-and-error process similar to learning to ride a bike, requiring resilience and iteration.
Increase Offer Visibility
- Make sure your audience sees your offer multiple times; current estimates say at least 11 or more.
- Use varied promotion methods like emails and live events to increase exposure and nudge buyers.
Measure Key Launch Metrics
- Track key launch metrics: number of people who saw your offer, clicks to sales page, and conversion rates.
- Compare buying ratio to the rule of 3 per 100 to identify gaps and opportunities.