EP 216: Simplify to Scale with Tony Smith

This week, Dan sits down with newly appointed BOS coach and gym owner Tony Smith, who’s up 20% this year in a time when most gyms are flat or down.

They talk about what really drove that growth, how simplifying, not adding helped him scale, and the leadership lessons that came with it.

Topics covered:

What fueled 20% growth in a flat market

How focusing on “better,” not “more,” changed everything

Shifting from doing everything to leading everything

The message for owners still grinding for traction

How coaching inside BOS reshaped his perspective on business

If you’re a gym owner looking to grow, simplify, and lead with more clarity—this one’s for you.

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