301: Why every writer needs a brand in 2025 (and how to start building yours)

Season 3 is here!

In this solo kickoff to season three, I dive into one of the topics I care about most right now: writer branding.

I unpack why it matters more than ever in 2025, how to think about it in practical terms, and the first steps you can take today to start building a brand readers remember and trust.

What I covered:

- Why trust, not words alone, is the real currency readers buy into

- How clarity of voice, values, and vision cuts through the endless noise online

- Why your brand should outlast any platform, and how to future-proof your work

- The “writer brand triangle” exercise to define your core voice, values, and vision

- Why deciding what you’re not about is just as important as deciding what you are about

- How to create clear entry points for readers so they instantly know who you are and who you serve

- The role of community, practice, and feedback in turning your brand from a list of words into something that fuels real income

➡️ Find out more about Writer Brand Lab here. ✍️

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