Marketing is designed to get you to buy. It is something we all do in our businesses. In fact, to not market is to do the customer a disservice in that they will not be aware of the possibilities your product may have for their business. That said, sometimes marketing goes too far and without a well exercised discernment muscle we can fall prey to claims that do not, or can not, come to fruition. 

Today on Shift break we will be breaking down the landscape of marketing promises and why it is critical for you to take it all with a gain of salt in order to make the right decision for your cafe and your people. 

Related episodes: 

• 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo
• 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D.
• 184 : Making Great Business Decisions w/ Dave Stachowiak
• 485: Your Shop vs The Industry - How to Free Yourself From Dependency

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: 

https://calendly.com/chrisdeferio/30min

Key Holder Coaching Group Applications are Open!

APPLY TODAY!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com