Amazon's Evolution from Logistics to Innovation

Amazon began as a logistics and retail company, emphasizing efficiency and operational excellence over creativity. This focus on mastering technologies set them apart, particularly in contrast to high-margin businesses like Microsoft. The pivotal moment came with the advent of Amazon Web Services (AWS), which transformed the company into a more innovative and creative entity by providing significant profit margins. As they move into the future, this integration of creativity alongside logistics is expected to foster a new wave of innovation, especially in the realm of artificial intelligence.