Perfectly Mentored with Jason Portnoy Alen Sultanic On The Future Of Marketing And How To Stay Ahead | EP280
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Jan 20, 2025 Alen Sultanic, a respected marketing figure known for his behind-the-scenes brilliance, shares insights into his unconventional journey. He discusses the evolution of marketing, emphasizing the importance of quality over quantity in content creation. Alen highlights the four core drivers of human behavior and offers strategies for addressing consumer objections. He delves into the psychological differences in purchasing decisions between genders and stresses the need for authentic messaging. With a focus on building engaged communities, Alen provides a glimpse into crafting irresistible offers and understanding economic influences.
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Mechanics Scale What Creatives Create
- Mechanics replicate what works and win through repetition and process efficiencies.
- Creatives innovate, then mechanics scale those ideas into dominant models.
Quantity Burns Attention, Psychology Wins
- Quantity plays (omnipresent content) burn audiences and lower engagement over time.
- Differentiation and psychological solutions beat more-of-the-same mathematical pushes.
Prioritize Quality To Drive Deep Consumption
- Focus on quality over velocity to make people deeply consume your content.
- Deep consumption rearranges a prospect's mind and creates lasting change.
