Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028

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🎉 About Joel Kletkke

Joel Ketlkke is the Founder of Case Study Buddy, a specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories across multiple marketing channels and media. Clients like Docebo, Varonis, and agencies of all sizes trust Case Study Buddy to deliver a polished, professional experience and assets that drive real ROI.

🕰️ Timestamps and transcript

• [00:00:00] Transforming Customer Success Stories into Marketable Content
• [00:01:13] The Importance of Case Studies in Marketing Strategy
• [00:07:52] Common Mistakes in Crafting Customer Success Stories
• [00:11:06] Maximising the potential of case studies with repurposing and strategic storytelling
• [00:16:44] The Power of Perspective in Case Studies
• [00:17:58] 42 Agency: My Number One Recommended Demand Gen Agency
• [00:18:43] Ahref's Free Webmaster Tools
• [00:19:29] Understanding the Ingredients of a Great Customer Success Story with Joel Kletkke
• [00:24:53] The Role and Benefits of Success Stories in Companies
• [00:29:21] The Process of Crafting Detailed Case Studies with Joel Kletkke
• [00:33:29] Discussion on Successful Customer Stories Creation
• [00:36:32] A conversation with Joel Kletkke about the impact of storytelling in Case Study Buddy
• [00:39:12] Building Meaningful Relationships: Joel Kletkke's Power Up
• [00:43:55] Joel Kletkke's Advice to Younger Self: Be Vulnerable, Ask for Help
• [00:46:11] Influencer Noise and Authentic Connections in Digital Marketing

✨ Useful links

• 👨🏽‍💻 Case Study Buddy website
• 🐦 Joel Kletkke on Twitter
• 🔗 Joel Kletkke on LinkedIn