How and why to use stories with prospective clients.

Talking Points

##Quotables:

-“If someone wanted an arrogant cowboy, that would be the perfect story to tell.”—RM

-“It’s going to push away people who would create a disastrous project anyway.”—JS

-“Really good stories are sticky.”—JS

-“Lists of credentials can help narrow the field. Your story takes you to the next level.”—RM

Choosing Your Best War Stories