Good Content with Shannon McKinstrie Build More Connections with Everyday Moments
I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.
In this episode we’ll be covering:
- The types of stories I shared in the early days of my business and examples of what I am sharing now.
- The anatomy of an Instagram account and how it represents your signage and storefront.
- How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.
- It’s normal for viewers to fall off after the first three stories, so front load those first stories!
- You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!
- I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.
- Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store.
- Should you be sharing your reels to your stories?!?
- Remember, people LOVE to follow PEOPLE and want to see your experiences!
Other episodes you might have missed:
- Episode 002: Uncomplicating Social Media through Simple Content
- Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
- Episode 012: Ditching the Toxic Advice on Instagram
- Episode 022: Boost Your Instagram Engagement With These Simple Strategies
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!