Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.

Highlights:

“If you can’t write down the offer in a sentence, it’s probably not going to work.”

“The best partnerships solve a need for both sides.”

“Speed to implementation is everything.”

“You get further when you grow together.”

Timestamps:

00:00 Introduction

01:54 A Definition of Partnership Marketing

04:40 The Difference Between Affiliate and Strategic Partnerships

07:30 How to Identify the Right Partners

10:45 Crafting a Compelling Partnership Offer

15:10 The 9 Core Areas Where Partnerships Can Drive Growth

21:03 Example: Scaling a Software Business Without Spending a Dime

26:12 The Importance of Speed and Simplicity

31:30 Avoiding the Most Common Pitfalls

35:58 Final Advice for Entrepreneurs

CONNECT

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RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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