How to Get High Quality Social Media Management Clients in 2025

Let's talk about how to get HIGH QUALITY social media management clients in 2025 with my Social Media Management Accelerator alum Caitlyn Grad! More about SMMA: https://courses.latashajames.com/courses/smma

Find Caitlyn here:

https://www.caitlyngradmarketing.com/https://www.instagram.com/caitlyngradmarketing/https://www.tiktok.com/@madebycaitlyn

0:00 - Introduction & Guest Welcome0:30 - Niching by Location: Becoming a Local Expert1:16 - Caitlyn’s Background & Journey into Social Media2:07 - Formal Education vs. On-the-Job Learning3:52 - Early Career Steps & Agency Experience5:16 - Getting Client Results: The Importance of Strategy5:25 - Finding Clients Offline & Online6:12 - Facebook Groups for Local Client Acquisition7:18 - Specializing in Local Businesses8:01 - A Day in the Life: Working with Local Clients8:55 - The Local Niche as a Superpower10:10 - Facebook Posting Strategies for Client Acquisition11:56 - Networking & Staying Top of Mind13:27 - Collaborators & Referral Partners through Networking14:06 - Networking Group Experiences & Pricing Insights16:00 - Leveraging LinkedIn for Leads and Branding17:26 - Video Strategy for LinkedIn18:29 - Evolution of Video Content on LinkedIn19:06 - Managing Client Load & Setting Boundaries21:36 - Balancing Client Work with Personal Brand24:32 - Creating Content for Your Own Brand25:36 - Content Creation Schedule & Finding Inspiration26:20 - Working Non-Traditional Hours28:31 - Scaling Your Business: Hiring vs. Staying Solo29:54 - Embracing Solopreneurship32:06 - Expanding Skills Beyond Social Media Management34:52 - Advice for New Social Media Managers37:53 - Where to Find & Connect with Caitlyn