For her first season hosting Working, Slate’s own Rachelle Hampton takes a deep dive into the brand new industry popping up around social media influencers. To kick off the season, she sits down with Frank Spadafora, founder and CEO of D'Marie Analytics, co-founder of The Cast Agency and owner of the ICON Convention.

Frank started D’Marie Analytics before most of us even heard the term ‘influencer’ and in the years since, he’s developed a data-driven way to quantify exactly how much an Instagram post is worth. Frank explains the evolution of the barely 10 year old industry that has popped up around social media and why people shouldn’t dismiss it’s value.

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How Does an Influencer Analytics CEO Do His Job?