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MINI SCROLL: Bella Hadid's new brand, Olivia Rodrigo accused of "stealing" merch design + Instagram cracks down on meme accounts
May 2, 2024
Topics include Bella Hadid's genderless fragrance brand, Olivia Rodrigo's 'stealing' merch design, and Instagram's crackdown on aggregator accounts
09:33
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Quick takeaways
- Bella Hadid's Orabella brand offers genderless scents with skin-friendly oils and a focus on mood enhancement.
- Instagram's crackdown targets aggregator accounts, promoting original content and smaller creators while labeling reposts for transparency.
Deep dives
Celebrity fragrance brand Orabella by Bella Hadid introduces skin-friendly oil scents
Bella Hadid launched her fragrance brand, Orabella, featuring genderless scents crafted with aromatherapy using skin-friendly oils. The fragrances, like Blooming Fire and Window to Soul, aim to boost mood and aura, avoiding irritation on sensitive skin. Reviewers note the hydrating quality of the scents, with a creamy serum-like feel upon application, aligning with Bella's holistic brand image and personal journey with chronic Lyme disease.
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