Khloé in Wonder Land Khloé, Jen Atkin & the Stories You’ve Never Heard
Jan 14, 2026
Khloé chats with Jen Atkin, a renowned celebrity hairstylist and entrepreneur behind OUAI. They dive into Jen's journey from a Mormon upbringing to launching her beauty brand amidst viral social media trends. The duo shares hilarious anecdotes from glamorous nights out, reflects on personal losses, and discusses the blend of spirituality in raising their kids. With playful banter and heartfelt moments, they celebrate friendship, resilience, and the colorful chaos of life in the beauty industry.
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Gatsby Party Hangover And Freedom Moment
- Khloé and Jen reminisced about getting drunk at their mom's Gatsby 60th and Charlie Wilson moment, showing their long friendship history.
- They referenced hospital stress, recovery, and the relief of a night where they finally felt free from heavy personal burdens.
Leaving Home To Build A Hair Career
- Jen left the Mormon church at 19 and moved to LA with $300 in a Honda Civic to pursue hair work and creativity.
- She apprenticed, worked nights, and learned by studying salon stylists until she earned a license and big breaks like Madonna's tour.
Instagram Opened Direct Brand Channels
- Instagram's early days (circa 2012) created a marketing moment that made direct-to-consumer beauty brands viable.
- Jen saw digital-first branding as an opening to build OUAI and engage customers directly.