Dentistry Uncensored with Howard Farran 601 Marketing in Today’s Competitive Environment with Dean Mersky : Dentistry Uncensored with Howard Farran
Dean Mersky, DDS, founder & president, OPT-In Management, LLC. Dr. Mersky practiced general dentistry in Manhattan Beach, CA for 26 years. His private practiced focused on maladies of the temporomandibular joint (TMJ), full mouth reconstruction, and cosmetic dentistry. His professional memberships included the American Society for Dental Aesthetics, and the Northeast Gnathological Society. With a back injury forcing his retirement from clinical practice in 2002, Dr. Mersky joined the Captek company as director of clinical communication. In that role, he reviewed and reported on clinical and technical research, authored numerous papers for publication for Inside Dental Technology, Dental Town Journal, Journal of Dental Technology, Dentistry Today, Lab Management Today, and the quarterly issue of American Society for Dental Aesthetics, and lectured nationally and internationally for both dentist and dental technicians. After a year of serving as implant coordinator for a large dental laboratory, Dr. Mersky launched OPT-In Dental Laboratory Cooperative, October, 2012, a dental laboratory organization comprised only of small laboratory owners. Recognizing that private practitioners have the same disadvantages and needs as small dental labs, he launched OPT-In Dental Advantage in June, 2014. Dr. Mersky graduated from the University of Detroit School of Dentistry, 1976, and holds a Bachelor’s degree in public health, from UCLA.