In this episode, Chris and Tony discuss the pricing strategy at PXG. For years, PXG has lived outside the lanes of typical retail world, offering performance, value, and direct-to-consumer sales. But seriously, WTF are they doing? A driver for $119?
There's a lot on deck so kick back, watch, listen, or do both! This is No Putts Given.
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Articles discussed in this episode can be found on our website, click the links below!
PXG EFFECT: https://bit.ly/3ERJU6F
PXG EFFECT II: https://bit.ly/3Tx2chH
0211 PXG EQUIPMENT: https://bit.ly/3ySFAjT
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00:00 NPG 120 edit
00:28 No Putts Given
01:30 What's the oldest piece of equipment in your bag?
06:12 PXG - The 7-layer dip of golf companies
11:41 The evolution of PXG
15:17 What is 0211?
25:48 0311 "Flagship" pricing
28:58 A $119 Driver? WTF, PXG?
33:51 PXG math - Are they losing money on that?
41:16 The value of a customer
47:37 The problem with retail entanglements
56:59 Put a date on the PXG tombstone
57:42 PXG's TOUR philosophy
59:32 What attracted you to your favorite golf brand?
01:01:10 We out
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