We want to make things that matter. To our careers, companies, and communities.

When THAT is our aim and THAT is our driving belief, and yet our work comes out feeling like THIS? The way it is right now? Oof, that can cause all kinds of existential crises or at least panic-induced researching and debating and analyzing and asking.

It's time to get to the next rep. It's time to cross the gap.

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SUBSCRIBE TO THE NEWSLETTER:

💌 Playing Favorites is the newsletter from Jay about resonance, storytelling, differentiation, and getting off the content hamster wheel to make things that matter more (because when your work matters more, you can hustle for attention less).

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WORK WITH JAY:

✅ If you're an expert/entrepreneur looking to develop and differentiate your personal brand, podcast, speaking, newsletter, or other pillar project, learn more about Jay's coaching.

👋 Or you can book Jay to speak to your organization or event.

Jay has helped over 200

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SPECIAL THANKS TO THOSE HEARD IN THIS EPISODE:

Jeremy Enns, Jeanne Ivy, Molly Donovan, Tallie Gabriel, Telyse Adams, and Michael Ashford.

"The Gap" quote is from Ira Glass and can be heard here.

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ABOUT JAY ACUNZO:

Jay consults clients on the importance of resonance in a world obsessed with reach. He’s helped more than 200 individuals and organizations differentiate by getting off the hamster wheel to produce more valuable, more original content. Jay has been called a “creativity savant” by the marketing team at Salesforce and was named one of the 50 most influential B2B marketers in the world by influencer marketing firm TopRank. His podcast Unthinkable has been called a "must-listen" by the editors at LinkedIn.

An early advocate for creativity and quality in content marketing, Jay has held marketing and media roles at Google, HubSpot, a tiny startup, and a seed-stage VC firm, NextView. His work has been cited by thinkers at Harvard Business School and the Washington Post, and his clients range from brands like Drift, Wistia, and GoDaddy to influential voices like the author behind Google’s innovative employee training and the performance coach for Kobe Bryant.

As a storyteller, Jay has written books about questioning best practices, hosted docuseries about values-based business, and given speeches in 25 states and 3 countries. A proud New England resident obsessed with the Knicks and homemade pizza, Jay’s grandest aspiration (though he’d admit delusion) is to be the Anthony Bourdain of business storytelling.

💛 Keep making what matters!

#7 What To Look For When Hiring A Marketing Company