Future Fuzz - The Digital Marketing Podcast Ep. 88 - Patrick Ryan - How To Pitch Using AI
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Summary:
In this episode, Patrick Ryan shares his extensive career journey in the marketing and advertising industry, detailing his experiences working with major global brands and leading large agencies. He discusses the challenges and triumphs of pitching for significant accounts, the evolution of the agency landscape, and the growing trend towards independent agencies. Patrick also introduces his new consultancy, 300, which leverages AI technology through Neo to enhance agency growth and efficiency.
Takeaways:
- Patrick Ryan's career spans decades in the global marketing and advertising industry.
- He transitioned from architecture to marketing by chance, discovering his passion for the field.
- Working in large agencies has provided Patrick with invaluable experiences and connections.
- The landscape of the advertising industry has shifted towards technology and independent agencies.
- Pitching for major accounts can be a complex and lengthy process, often involving extensive collaboration.
- Patrick emphasizes the importance of internal growth capabilities within agencies.
- The introduction of AI in agency processes can significantly enhance efficiency and creativity.
- 300 aims to provide a holistic growth capability for agencies, integrating technology and strategy.
- Neo, the AI tool, automates many routine tasks, allowing teams to focus on strategic thinking.
- Patrick expresses excitement about the future and the opportunities that come with running his own consultancy.
#Leadership #Communication #Innovation #AgencyLife #GrowthMindset #AIinBusiness #StrategyDevelopment #MarketingSuccess #HighPressureSituations #CreativeSolutions
Bio:
Patrick Ryan - Founder of 300, a marketing growth consultancy that harnesses senior industry talent with cutting edge AI to help agencies build for strategic growth. Patrick has 25 years experience of working within the world's biggest media agency networks and holding companies, with his previous role being the WW Chief Commercial Officer at PHD.
Partick started 300 with the mission to help agencies look a growth holistically by harnessing Brand Fame (marcoms), Winning More (Pitch excellence) and Delivering Experiences (Asset production). 300 is powered by NEO (Neural Executive Officer), their proprietary AI platform, that helps automate two-thirds of lower value tasks so the team can focus on the final third that really matters - innovation and impactful strategic consultancy. Click here to follow Patrick on LinkedIn