154. Agencies and Innovation - 150 Conversations & What’s Next, with Sharon Toerek

To our host and founder, Sharon Toerek, reaching over 150 episodes of The Innovative Agency podcast is as much about taking stock of what we’ve learned from our terrific guests as it is about planning for the content we’ll continue to share on the show.

In this quick and first-ever solo episode, Sharon discusses what she has learned over the past three years through her interviews with hundreds of amazing guests. Her biggest takeaway? Innovation impacts all agencies, and just about every agency has a story to prove it.

Sharon also talks about the innovation and stories she’ll continue to explore in future podcast episodes.

What you will learn in this episode:

• How innovation can impact every agency’s ability to better its fortunes
• Why riches in agencies are not in time or production capacity
• How the ability to use innovation to pivot can help you scale or even save your business
• What you can expect from the podcast in upcoming episodes

Bio

Sharon Toerek is Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital, and manage the legal risks of their work. Sharon provides proactive, strategic counsel to marketing agencies on legal issues they face continually in their work, including agency-brand contracts, social media, content marketing legal compliance, and trademark and copyright protection.

Sharon also created the Legal + Creative Agency Protection System, a subscription-based legal toolkit for marketing agencies.

In 2018, Sharon launched The Innovative Agency, a podcast on innovation for marketing agency leaders.

Resources:

• Website: legalandcreative.com
• LinkedIn: https://www.linkedin.com/in/sharontoerek/
• Twitter: https://twitter.com/SharonToerek