81 / Why Gamification Drives Human Behavior

Gamification mechanics work because they motivate user audiences to participate, engage, and act. Yu-kai Chou, who began work in this space nearly 20 years ago, explains why the application of game technique is so much more than points, badges, and leaderboards. It extracts all the fundamental components in games and applies them to real-world and business activities. 

In this episode, Yu-kai breaks down gamification into digestible pieces in a captivating conversation with Paul Gebel and guest host, ITX Senior Product Manager Zack Kane. Yu-Kai is the President of Octalysis Group and the creator of the Octalysis Framework, a human-focused gamification framework.

It’s all about motivation and engagement, Yu-kai says. “Gamification is making sure that what we build is not just something that works. It has to be something that motivates us to do things.”

Yu-kai Chou discusses explicit versus implicit gamification, as well as white hat and black hat design. Both are useful, he adds, but only when aligned to the product’s design, customer base, and the company’s goals.

Tune in to hear lots of examples that your team will find helpful, from Porsche to SEC compliance, to applying game technique principles in your product. Applying these principles will be sure to engage and delight your users.

The post 81 / Why Gamification Drives Human Behavior appeared first on ITX Corp..