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The Genuinely Interested Podcast
Ep 127 Ron Schneidermann - AllTrails CEO
May 9, 2022
Ron Schneidermann, CEO of AllTrails, talks about the origins of AllTrails and the importance of UGC. They discuss their mission to help people explore the outdoors and the boom of their success during COVID. They also touch on the importance of inclusivity in the outdoors, hitting their 1 million subscribers goal, and the role of culture in the company.
01:07:11
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Quick takeaways
- AllTrails CEO Ron Schneidermann focused on improving the app's trail accuracy and user experience by establishing criteria for trail creation and incorporating user-generated content.
- The COVID-19 pandemic led to a surge in AllTrails' usage and downloads as people turned to outdoor activities for exercise and mental well-being.
Deep dives
Improving All Trails App and Rebuilding Trust
When Ron Schneiderman joined All Trails in 2015, he discovered that the app had significant flaws and lacked accurate data on trails. Users were frustrated with misleading information and inaccurate trail details. Recognizing an opportunity, Schneiderman embarked on a mission to improve the app's trail creation and curation. Working with a small team, he focused on establishing minimum criteria for trail accuracy and started fixing trails one by one. This human-powered project allowed them to gradually rebuild trust with users. Additionally, the app incorporated user-generated content, which provided real-time trail conditions and enhanced the overall experience. The effort to improve the app's functionality and provide reliable information paid off, as more users began using All Trails and finding value in its features.
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