Discover what companies are really looking for when race drivers seek sponsorship. Learn the importance of presenting a clear value proposition and how to make your proposal low-risk for potential sponsors. Hear practical strategies to increase your chances of getting a 'YES' in the competitive world of motorsport funding. It's all about hard work and understanding the needs of your potential sponsors!
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volunteer_activism ADVICE
Offer Companies a No-Brainer Deal
Offer companies a clear, no-brainer value by bringing them new customers.
Show them a promise so attractive they feel silly to say no to your proposal.
insights INSIGHT
Sponsorship Needs Tangible Value
Putting logos on cars rarely directly generates sales or customer interest.
Sponsorship success requires offering companies tangible business value beyond visibility.
volunteer_activism ADVICE
Use Customer Value Math
Calculate how much each new customer is worth to the company to determine your commission.
Pitch your value based on bringing concrete paying clients, taking risk off their shoulders.
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For race drivers who are looking for sponsorship, here is what companies want to hear when you are approaching them.
They want money!
Figure this out for each company, and what that looks like for each, and you will increase your chances of getting a YES.
This will take a lot of work, but when you don't have the money, you have to earn it.
Enzo
❤ THANK YOU SUBSCRIBERS ❤ The TRDC community is tight. Your comments, likes, shares, questions and subscriptions keep this channel alive and I just want to thank you for being a part of this.
♛ ENZO'S BOOKS ♛ If you want to read my books or listen to the Audiobooks then you can click below: The Warrior’s Mind (Mental Training) https://amzn.to/3tKt0yf Get The Drive (Motorsport Sponsorship) https://amzn.to/3lrtmGU
The Race Driver Coach by Enzo Mucci 
