This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.

You’ll learn:

Why old-school TOF/MOF/BOF thinking is outdated
How Meta now predicts the exact content each buyer needs—and in what order
How ad delivery just got 10,000% faster
Why previous campaign structures are about to get punched.

Want to read the FULL breakdown & takeaways?

Here’s Josh’s Notion doc on it.

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