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CANADALAND
How to UnF*ck the CBC
Mar 3, 2025
Listeners dive into the current state of the CBC, with discussions on its declining viewership and the threat of defunding. They reflect on the broadcaster's vital role in regional journalism and the necessity of authentic community engagement. Calls for more original Canadian content and unbiased journalism highlight the challenges of evolving media consumption. The dialogue emphasizes transparency and the potential for a reimagined CBC that resonates with younger audiences. Is it time to unf*ck the CBC and redefine its future?
49:06
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Quick takeaways
- The CBC faces significant challenges with declining television and radio viewership, highlighting the urgent need for strategic revitalization.
- Listeners emphasize the importance of investing in local journalism, which plays a crucial role in community engagement and maintaining the CBC's relevance.
Deep dives
The Deteriorating State of CBC
The podcast addresses the alarming decline of the CBC, pointing out a significant drop in television viewership, with ratings below 5%. Meanwhile, radio listenership is also in decline, with a 12% reduction in just four years. While the CBC still enjoys some success online, particularly through its news website and podcasts, it faces an increasingly crowded digital landscape. This raises concerns about the CBC's viability as a public broadcaster, especially in light of political threats to its funding and existence.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode