This week, host Eva Hartling continues the witch series with a very special guest. This episode features Artist and Photographer Frances F Denny. Frances' work investigates female identities. Her recently published book is titled “Major Arcana: Portraits of Witches in America,” which documents a diverse group of people who identify as witches. This book is an exploration of contemporary witchery told through striking photographs and short, inspiring texts written by the subjects themselves. Her work from this book is also on display at “The Salem Witch Trials: Reckoning and Reclaiming,” an exhibition at the Peabody Essex Museum,

Frances herself is a descendant of one of the Salem trial judges, and of Mary Bliss Parsons, accused of witchcraft in 1674 and acquitted by a court in Boston. In this conversation, the duo explore what it means to be a witch and to practice witchcraft - in yesteryears, as well as today, in 2021. The two also explore what makes the witch such a unique female archetype.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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Frances F. Denny | Artist and Photographer | Living outside the status quo