AI and Video's Impact on Modern Sales Techniques

Join us as we welcome Jonathan Lister to discuss the cutting-edge integration of video and AI technology in sales. Jonathan shares his expertise on how platforms like YouTube are reshaping how content is consumed, underscoring the vital role video plays in modern sales strategies. From AI avatars that elevate buyer interactions to the growing preference for visual content, this episode unpacks the innovative tools redefining personalization and engagement in sales.

Pre-event video introductions and AI-driven personalization are just the beginning of what’s possible. Mark and Jonathan also discuss balancing automation with human touch.

👤 About the Guest

Jonathan Lister is the COO at Vidyard and was previously the VP of Global Sales Solutions at Linkedin. 

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