Customers have endless options at their fingertips. If they can’t find what they need in your store, they’ll simply go elsewhere to shop. But this isn’t just a retailer’s problem, it’s a challenge that impacts the entire supply chain.

In this episode, industry expert Mike Graen joins hosts Reid Jackson and Liz Sertl to break down the critical importance of on-shelf availability. Mike shares why ensuring products are accessible to customers is more essential than ever. He also shares how RFID, AI-driven algorithms, and robotics are transforming inventory accuracy, alongside actionable strategies to keep shelves stocked and customers satisfied.

In this episode, you’ll learn:

The difference between "in-stock" and "on-shelf availability"
How technology is solving inventory challenges and boosting sales
The evolving nature of customer loyalty and how to keep up

Jump into the conversation:

(00:00) Introducing Next Level Supply Chain

(03:13) The importance of on-shelf product availability (OSA)

(05:21) Why retailers are losing customers

(07:41) Challenges with inventory management

(14:15) The different ways customers shop

(18:52) Getting serious about measuring OSA

(22:47) Computer vision and RFID to track OSA

(28:35) GS1 standards in the supply chain

(32:52) Evolving together with technology

(35:13) Mike’s favorite tech

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

Connect with the guest:

Mike Graen on LinkedIn

Don’t Let Empty Shelves Be Your Store’s Silent Killer