
Build It. They'll Come.
Online design co. Canva’s Cameron Adams focuses on fixing problems for customers, not on monetary returns Canva’s achieved; & how founders/staff try to live their stated corporate Value “to be a force for good”, through Canva philanthropy.
Canva co-founder Cameron Adams reveals how the Canva teams pulled out all stops in the past 12 months to fuel massive growth, leaping from serving individuals’ design needs, to servicing much larger corporates’ needs, and how that’s paying off. While much of Canva’s product is still free, Canva Pro team has launched a new tool giving paying customers access to some 60 million different photos and illustrations, up from just 5 million available previously. Cameron also reveals how translating their online offering into more than 100 languages has fed strong growth in non-English speaking markets, like Brazil and Russia. He talks about the lessons he learned at Google working on a secretive project with the legendary Lars Rasmussen, that he brought to Canva; and how his net worth is a “real opportunity” to help the world, going towards needy projects, rather than simply buying “more stuff”. The entrepreneurial journey of this home-grown emerging business leader is both humble and inspiring, and well worth a listen.
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