Fund managers, buckle up! In Part 4 of 'The Scientist and The Storyteller' series, Dr. Daniel Crosby, a behavioral psychologist is back and ready to tell you the cold hard truth about why your brain might be sabotaging your storytelling game.
Listen in as he and Stacy discuss:
- Why our brains cling to conformity, killing our chances of standing out
- Why linear stories put people to sleep and how mastering the ‘peak-end’ rule will help
- A sniff test that’ll help you determine if your story is snooze-worthy
- A roadmap for spicing up your narrative, even when your brain screams 'No!'
..and so much more.
About Dr. Daniel Crosby:
Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets.
He is also a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.
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