Katy Milkman, a Professor at The Wharton School and author of How to Change, shares her insights on effective behavior change strategies. She discusses why New Year’s resolutions can empower transformation when approached correctly. Katy emphasizes the importance of understanding individual motivations and offers practical tips for tackling impulsivity. The conversation also touches on the challenges of behavior change and the significance of 'fresh starts' in personal growth, making the journey to lasting change feel both approachable and rewarding.
Katy Milkman emphasizes the importance of understanding personal barriers like impulsivity to effectively navigate and achieve lasting behavior change.
The concept of fresh start moments highlights how significant life events can serve as catalysts for initiating positive change and setting new goals.
Sustainable behavior change requires continuous strategies and adaptations rather than one-time solutions, resembling the management of chronic health issues.
Deep dives
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Behavior Change: Insights from Katie Milkman
The podcast features a re-release of an episode with Katie Milkman, author of 'How to Change', emphasizing the challenges of behavior change, especially at the start of a new year when resolutions are popular. Milkman’s insights highlight that behavior change is complex and often fraught with internal barriers like impulsivity and procrastination. She provides practical strategies for effective change, suggesting that awareness and understanding of personal barriers can lead to more successful outcomes. The discourse reflects on shared experiences among hosts, illustrating the personal relevance of behavior change on everyday life.
Impulsivity as a Barrier to Change
Katie Milkman identifies impulsivity, or present bias, as a major internal barrier to behavior change, where individuals favor immediate gratification over long-term benefits. This impulsivity often leads people to make short-sighted decisions, failing to prioritize their goals, such as health or financial stability. Milkman suggests strategies to combat this bias, including making long-term goals more immediately gratifying and creating constraints that increase the cost of poor choices. By addressing impulsivity, individuals can better align their daily actions with their long-term objectives.
Fresh Starts as Catalysts for Change
Milkman discusses the concept of fresh start moments—times in life when individuals feel a renewed motivation to make positive changes. These moments often coincide with significant life events, such as New Year's Day or personal milestones, making them ideal for setting new goals. Utilizing these fresh starts can amplify motivation and increase the likelihood of making sustainable changes. By planning around these pivotal times, individuals can harness their natural inclination toward renewal to initiate beneficial behavior modifications.
Durability and Management of Behavior Change
Throughout the discussion, Milkman emphasizes that sustainable behavior change is less about finding a one-time solution and more about employing continuous strategies to manage change. She likens behavior change to managing chronic health issues that require ongoing attention rather than a quick fix. Recognizing that internal barriers will always exist, the focus should be on developing habits and tools that make it easier to maintain positive behaviors over time. This approach encourages resilience and adaptability, helping individuals remain committed to their goals despite the inevitable challenges they will face.
As we turn the page to a new year, we’re excited to release this episode as a special gift to help you start 2025 on the right foot. Let’s face it—after the chaos and unpredictability of the past few years, many of us are craving positive change and looking for guidance on how to make it stick. Self-help has surged in popularity, but not all resources are created equal. That’s why we’re bringing back a conversation with Katy Milkman, author of How to Change, to cut through the noise and share strategies backed by science.
In this compassionate and inspiring episode, Katy and Jill dive into actionable tools to help you create lasting change, whether it’s breaking old habits or starting fresh. Katy’s expertise has guided organizations like Google, the U.S. Department of Defense, and Walmart, and now she’s sharing her wisdom with you.
Tune in to learn why making New Year’s resolutions isn’t just tradition—it can actually be a powerful tool for transformation when done right. Together, let’s set the stage for a brighter, more intentional year ahead.
Listen and Learn:
Jill and Yael’s personal experiences with self-help books—what’s worked and what hasn’t
Katy’s advice on which behaviors to focus on first for meaningful change
Practical tips to help you tackle impulsive behaviors today
How Katy’s book inspired real change in Jill’s daily life (her gums are a fan!)
Why one-size-fits-all solutions fail and how to find the strategies that work for you
The science behind readiness for change and why timing matters
A fresh take on New Year’s resolutions and how to make them stick
Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making. She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, USA Today, and Scientific American. Her bestselling book How to Change: The Science of Getting From Where You are to Where You Want to Be is now available. She earned her undergraduate degree from Princeton University (summa cum laude), where she studied Operations Research and American Studies and her PhD from Harvard University where, she studied Computer Science and Business.