

Bridging AI and Behavioral Psychology with Griff Bohm
In this episode of The AI Dude podcast, sponsored by Bloomerang and Fundraise Up, host Josh Hirsch, MS, kicks off an engaging conversation with Griff Bohm, co-founder and CRO of Momentum. Griff brings a unique perspective, blending his background in behavioral psychology, philanthropy, and financial decision-making with his expertise in AI-driven solutions for nonprofits.
Griff shares his fascinating journey—from brewing beer in Chilean Patagonia to leading successful capital campaigns—and dives into how Momentum is leveraging AI to create transformative tools for the nonprofit sector. The discussion explores everything from the psychology behind giving to the future of generative and predictive AI, offering actionable insights for nonprofit professionals navigating this rapidly evolving landscape.
- The psychology of giving: Why donors feel good about supporting causes.
- How Momentum ties giving to everyday actions for enhanced donor engagement.
- The rise of agent-level AI and its implications for nonprofits in 2025.
- Predictive AI’s potential to revolutionize nonprofit workflows.
- The need for assurance products in the AI ecosystem.
- Griff’s vision for making AI accessible to nonprofits of all sizes.
Chapters:
00:00 - Introduction to AI and Behavioral Psychology with Griff Boehm
02:11 - Griff’s Journey: From Behavioral Psychology to Philanthropy
04:29 - The Psychology of Giving: Why It Feels Good to Do Good
06:52 - How Momentum Connects Giving to Everyday Actions
09:10 - Embracing AI: The Evolution of Momentum’s Tools
11:33 - The Rise of Agent-Level AI in 2025
16:16 - Assurance Products: Guardrails for AI Implementation
20:57 - Predictive AI: Expanding Access for Nonprofits of All Sizes
25:17 - The Role of Smartphones in AI-Driven Assistance
26:02 - Griff’s Favorite 1980s Movie: Blade Runner
Connect with Griff Boehm:
- Email: griff@givemomentum.com
Connect with Josh Hirsch:
- Website: TheAIDude.ai
- LinkedIn: Josh Hirsch