This Week in Local E12: TikTok Sounds + Orwellian Allegories
The latest episode of Localogy’s “This Week in Local” podcast explores two topics that were top of mind for Localogy analysts Mike Boland and Charles Laughlin.
Mike looked at new measures from TikTok to make it easier for creators, including small businesses, to build compelling TikToks. Specifically by introducing a new sound library that makes it much easier to add sound effects, music, voiceovers, and more. Mike sees this as part of TikTok’s broader efforts to make TikToking easier for small businesses.
Charles then brought up the emergence of decentralized social networks. This is a trend popular with web3 enthusiasts and free-speech absolutists. The analysts doubt that these platforms, led by Nostr, will have the legs to take on big social, e.g., Meta, Twitter, Snap, etc. Mike even offered up a comparison to George Orwell’s Animal Farm.
Episode 12 of This Week in Local is sponsored by Localogy’s L23 Conference, April 17-19 in Coronado Bay, California.
Visit Localogy.com to learn more.