The Heat is On...Snapchat (Part 1)

The Heat is On is an investigative series by Scrolling 2 Death, in partnership with Heat Initiative. Sarah Gardner, Founder and CEO of Heat Initiative, joins Nicki (S2D) to expose the truth Big Tech doesn’t want you to hear – and this episode is all about Snapchat.

From a disappearing-nude app in 2011 to a social media giant in 2025, Snapchat’s story is one of innovation, imitation, and controversy. When it comes to digital harms and kids, Snapchat ranks among the worst—which is why this story expands two parts. In Part 1, we’re exposing how Snapchat’s “innovations” have put profits ahead of our children’s safety. 

Snapchat’s culture was flawed from the start. The FTC sanctioned the company early on for misleading users about how ‘private’ disappearing snaps really were. Since then, features like Discover and AR filters have been designed to keep kids endlessly engaged, regardless of the consequences.

Today, nearly half of all U.S. teens use Snapchat. Yet the platform continues to enable drug poisonings, connect minors with predators, and drive addictive use. As psychologist Jonathan Haidt warns, Snapchat is harming children on an industrial scale - and insiders admit the company knows but fails to act.

Online drug dealing, especially fentanyl-laced pills, has fueled a 350% rise in teen deaths over the past three years. Snapchat’s Quick Add feature helps dealers find young users, exposing an estimated 700,000 people to drug content daily. Even when dealers are reported, only one in four accounts is removed.

Sextortion is another growing crisis. Snapchat receives about 10,000 reports each month— numbers employees say barely scratch the surface. Predators exploit the app’s disappearing messages, and with Snap Map, digital threats increasingly turn into real-world harm.

Rather than designing for safety, Snapchat keeps doubling down on engagement. Features like Snapstreaks drive compulsive use; 45% of teens now use the app “almost constantly.” Your child’s attention keeps them profitable.

In this episode, Sarah and Nicki hear from parents and experts who’ve seen the damage firsthand. Their message is clear: these aren’t accidents - they’re design choices. The question is...can Snapchat fix this? Or is Snap a lost cause?

Video Editing expertly provided by Jacob Meade.

Thank you to our featured guests:

• Laura Marquez-Garrett - Attorney, Social Media Victims Law Center
• Amy Neville - Parent survivor, founder of Alexander Neville Foundation
• ‍Jonathan Haidt - Author of The Anxious Generation
• Paul Raffile - Cyber-analyst and worldwide sextortion expert
• Aaron Ping - Survivor parent of Avery Ping and host of the Superhuman podcast
• Jim & Kate Sullivan - Survivor parent of Jack Sullivan
• Anna McAdams - Online safety advocate and mom of Elliston
• Paul Solotaroff - Senior Writer at Rolling Stone
• Mike Neff - Attorney, Neff Injury Law
• Sarah Gallagher Trombley - former Snapchat Exec and Founder of Digital Mom Media