Unlocking Your Team's Hidden Potential With Rod McDermott: CEO, McDermott + Bull & Activate 180 | #ThePlaybook 461

On this episode of #ThePlaybook, Rod McDermott, CEO of McDermott + Bull and Activate 180, discusses:

• [3:26] - How fostering employee engagement is similar to adding rocket fuel to your business
• [5:28] - Why having coaching systems in place for all of your employees (and not just executives) leads to improved performance
• [8:22] - The true cost of not encouraging your employees to pursue their goals
• [19:02] - Why you should focus on talent and never hire people who simply fit a job’s current role