Bloomberg Intelligence BI Weekend: Nike Turnaround, Airlines Outlook, AWS Growth
33 snips
Jan 9, 2026 
Poonam Goyal, a senior e-commerce analyst, discusses Nike's North American turnaround and challenges in China, highlighting the impact of discounting on brand perception. Brian Egger, a gaming expert, explores prediction markets for the upcoming Super Bowl and the regulatory landscape affecting them. George Ferguson shares insights on North American airlines' capacity trends and premium seating strategies for 2026, while Jody Lurie compares the revenue dynamics between cruise lines and theme parks, emphasizing booking behavior and spending patterns.
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Nike's Turnaround Is Regional And Gradual
- Nike's North America turnaround is starting as inventory rationalization improves sell-through and full-price sales return.
- China remains a 12–24 month problem due to discounting and brand perception that will delay margin recovery.
China Problem Is Perception, Not Product
- Nike lost premium positioning in China after heavy discounting that created an off-price perception.
- Cleaning aged inventory and reintroducing full-price product is essential but will take many quarters.
Double Down On Performance Categories
- Focus on core performance categories, like running, where Nike's new innovations are resonating with consumers.
- Prioritize sport and performance product development rather than chasing lifestyle segments to drive the recovery.