WealthTech Today Ep. 153: When to Switch Technology Vendors with Natalie Wolfsen, AssetMark
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Aug 4, 2022 In this engaging conversation, Natalie Wolfsen, CEO of AssetMark and expert in wealth management technology, dives into the when and why of switching technology vendors. She highlights the importance of adaptable vendor relationships and the critical signs that signal an impending change. The conversation also delves into how technology can enhance advisory services and improve client experiences. Wolfsen emphasizes strategic planning for successful transitions, ensuring firms are equipped for future growth in the evolving financial landscape.
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Proprietary Tools Enhance Advisor Value
- AssetMark develops proprietary tools like Portfolio Engine to save advisors time and enhance client conversations.
- Existing market tools lacked depth and interactivity necessary for effective portfolio construction and client engagement.
Curation Saves Advisor Time
- AssetMark offers a curated selection of investment options rather than a broad supermarket approach.
- This curation saves advisors time by narrowing choices to vetted top options.
Separate Platforms, Unified Experience
- AssetMark keeps Adhesion Wealth standalone due to differing client needs and markets.
- Unified user experience is a priority despite operating separate backend platforms.