Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.
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Show Notes:
(1:00) - 2 reasons why I'm talking about this (+ the stats)
(4:40) - Why an affiliate driving $200K+ in revenue threatened to cancel contract with a brand
(5:50) - Why affiliates change who they promote
(9:00) - How to improve accuracy of affiliate conversion tracking
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Links:
https://www.getelevar.com/
Affiliate stats - https://findstack.com/affiliate-marketing-statistics
Conversion Tracking Playbook