TechCrunch Startup News Fed up with brands that use corn syrup and skim milk, this mother developed her own ‘clean’ baby formula
Jul 31, 2025
Discover the journey of a mother who created Nara Organics, an innovative baby formula made entirely from organic ingredients. Dive into the challenges of entering a market dominated by lower-quality products and learn about the rigorous safety standards the brand adheres to. The discussion also touches on successful funding initiatives and the company's dedication to social responsibility, including heartfelt stories from parents who support the movement toward healthier infant nutrition.
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Founder Developed Own Formula
- Esther Halam developed her own organic whole milk baby formula after struggling to find trustworthy options in the U.S. market.
- She spent seven years working with scientists and pediatric nutritionists to perfect the formula.
Issues with Common Ingredients
- Many infant formulas use skim milk combined with oils to reduce costs, which can include less healthy ingredients.
- Ingredients like palm oil and corn syrup are linked to health risks such as reduced nutrient absorption and higher obesity.
Whole Milk Formula Benefits
- Nara Organics uses whole milk to achieve a higher milk fat percentage and requires less added plant-based oils.
- Their organic vegetable oil blend provides essential fatty acids to support healthy infant development.