Formula One's Attempt to Break into the American Market

Formula One has always had difficulty establishing itself in the United States. Despite efforts to hold races in different locations, the sport has struggled to gain popularity. However, with the release of the Netflix series 'Drive to Survive' in 2020, Formula One saw a surge in interest from American fans. The 2021 season, featuring intense competition between Red Bull Racing and Mercedes, kept audiences engaged. However, the current season has lacked excitement as Red Bull and Max Verstappen have dominated the championship. This lack of competition has resulted in a decline in social media mentions and overall interest in the sport, highlighting the challenges Formula One faces in capturing the American market.