Blake Bartlett is Partner at OpenView and this episode is all about product-led growth. This is a term that the OpenView team developed and Blake stopped by the podcast to introduce us to the concept, explain what it actually is, and discuss how companies can start developing a product-driven growth culture within their DNA, including: - how cross-functional teams can leverage a product’s inherent virality as an acquisition channel - how you can build in virality into your product - the implications of product-led growth on pricing and packaging - the role of marketing and sales teams as part of a product-led growth strategy - some examples of good product-led growth companies --- OpenView >> https://openviewpartners.com/ Product-led growth resources from OpenView >> https://openviewpartners.com/product-led-growth/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward