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Business, Spoken
Orkut’s Founder Is Still Dreaming of a Social Media Utopia
Jun 18, 2024
Orkut Büyükkökten, the founder of a popular social network in the mid-2000s, discusses the rise and fall of his platform. He shares heartwarming stories of connection and his new venture, Hello!, focused on fostering positive interactions and authentic human connections on social media.
05:32
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Quick takeaways
- Social media growth requires agile infrastructure adjustments to accommodate scalability challenges.
- Hello! prioritizes user happiness by offering diverse personas and personalized matchmaking for authentic interactions.
Deep dives
The Evolution of Orkut: From Early Success to Social Media Lessons
Orkut Bukokhtin's journey from the self-titled social network's rise to addressing infrastructure challenges showcases the unpredictability in social media growth. Despite initial popularity leading to millions of users, scalability issues forced major operational adjustments like rewriting the entire platform. Orkut's experiences exemplify the delicate balance in managing rapid expansion and technological constraints, ultimately guiding future social media endeavors.
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Discover
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