Jim Eustace from Bound joins the Destination Marketing Podcast to talk website personalization in destination marketing. Topics include A/B testing on your website, knowing when it's time to personalize your website, and personalization and A/B testing for conventions and events.

"I think the first question is: Is your website important? Do you drive traffic to your website? Do you believe that potential visitors come and research before they make a decision to visit your market?" Jim Eustace on knowing when to personalize your website.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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14: Personalization For An Enhanced User Experience with Jim Eustace