Own Your Business 5 Wedding Industry Myths - Busted!
Mar 31, 2025
In this discussion, common myths in the wedding industry are tackled head-on. Discover why 'faking it' isn’t the path to success and how mastery of business fundamentals is crucial. Pricing strategies are explored, debunking myths around raising prices without value. The importance of transparency and knowing your audience before rebranding is highlighted. Additionally, blending practicality with intuition is emphasized, showing how mental and physical health can significantly elevate business performance.
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When to Raise Prices Right
- Raise your prices only when buyer signals support, like high conversion or fast booking pace.
- Avoid raising prices just because of new gear, experience length, or industry peer pricing.
Clarify Vision Before Rebranding
- Before rebranding, clarify your 3-5 year business vision and ideal client.
- Know deep demographic and psychographic details before investing in new brand visuals.
True Transparency Builds Trust
- Transparency is about trust, not just showing detailed pricing.
- Share starting prices and explain pricing philosophy rather than dumping all costs up front.