#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream

Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He’s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies. In this conversation, we talk to Alex about: - Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted - Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting - His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies - The pros and cons of monetizing through advertising versus subscriptions, and - His personal strategies to avoid burning out Brought to you by Means of Creation, an Every newsletter https://every.to/means-of-creation Music by Keizo Fish