This week’s guest is Erin Sarofsky. Erin is an internationally heralded creative, regularly chosen by brand and entertainment titans to lead their most artful storytelling projects. Erin launched Sarofsky Corp in 2009, in Chicago’s West Loop. The firm has forged long standing relationships in the advertising and entertainment industries, but they’re best known for their main title sequences for movies like: “Peacemaker,” “The Staircase”, “Captain America: The Winter Soldier,” “We Were the Lucky Ones,” “Guardians of the Galaxy” and, of course, “Community.” In this episode, Erin and I talk about the challenges of bouncing between our creative and business brains. We spend a lot of time talk about what it takes to build a sustainable creative business, (i.e. cash flow). And we wrap up by talking about The Skrimps, Erin’s adorable and hilarious AI-generated characters.
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