12. The Secret to Success is the Opposite of What You Think with Gina Luker

When it comes to going against the flow, Gina Luker is an expert. Just by doing "her own thing", Gina has been able to develop a loyal following of over 700,000 people which continues to grow to this day, despite the fact that she no longer writes for her blog, The Shabby Creek Cottage.  Like any true DIY lover, Gina put her own personal stamp on both her projects and her marketing strategy. In this episode, I chat with Gina about how she got started and the road that led to her six figure success.

In this episode, we cover:

- Doing what works. How to capitalize on the interest you receive on your ideas and posts and turn it into additional content and products that will continue to make you money.

- Staying true to your own brand. Why you need to do what works for you, despite what other people think or say.

- The importance of sustainable content. Promoting older material to capture new followers.

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram. Talk to you soon!

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https://creativesonfirepodcast.com/episode12

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