Salespeople are the backbone of the beer industry.

Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work?

This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry.

This Episode is Sponsored by:

Estrella Galicia
Estrella Galicia is an independent, family-owned brewery in northwest Spain, founded in 1906.

Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”

Hosts: Don Tse and Em Sauter
Guests: Lisa Turso, Brett Hollander
Sponsors: Estrella Galicia, All About Beer
Tags: Sales, Distribution, Marketing, Bars

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com

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The Patrick Madrid Show: August 15, 2024 - Hour 2